About ITA
Trusted people already make introductions. We pay them for it.
ITA stands for Independent Trusted Advisors. It is a Fairground program that pays people who are already trusted in local business circles for something they already do: introducing owners they know to products worth knowing about.
The story
Every local business owner has a few people whose word they actually trust. When one of those people says the owner should look at something, the owner looks. Software and service vendors spend a fortune on cold calls and cold emails trying to buy a fraction of that trust.
ITA routes that money to the people who earned the trust in the first place. We keep a library of vetted vendors with clear offers. Members browse it, pick a fit for a business they know, and set up a meeting between the two.
We are honest about what the job is. The member sets the meeting. The vendor runs it and does the closing. The member gets paid when the meeting is held. No pretending members are salespeople, and no asking anyone to pressure their friends.
How it works
You already know the businesses
Members are people local owners already trust: agents, bookkeepers, suppliers, neighbors. You pick who to introduce. Nobody hands you a cold list.
You set the meeting
You make the introduction and get a meeting on the calendar. That is the whole job. The vendor runs the meeting and does the selling.
You get paid when it holds
Every offer pays per held meeting, set by the vendor. Payouts happen on held meetings, not bookings. No-shows do not pay.
The details on what counts as a held meeting and when money moves are on how payouts work.
Who runs it
ITA is built and operated by Fairground. We vet every vendor in the library, confirm every held meeting, and handle every payout.
Questions, press, or anything else? Get in touch.